First Post
This is my first post. I don’t have much time to blog, but I will try to find some time to post important information whenever possible.
View ArticleOracle Open World 2007 Presentation
Yesterday, Ray Lee and I co-presented at Oracle Open World. We discussed ’10 Steps to Optimize Your Campaign Management.’ Since I named this presentation a few months ago, I realized that this was a...
View ArticleCustomer Loyalty Strategy? Should be Customer Advocacy Strategy.
I heard a lot of folks at Oracle Open World speak about loyalty strategies. I’m not sure that I understand why companies would want to stop there. The way I see it, loyalty is just one step in a...
View ArticleTelemarketing In Trouble – DNC Trend
There are currently fewer callable households in the US than ever before. In fact, the number of callable records has been trending downwards since 2003 at a fairly consistent, linear 28 degree angle....
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Marketing DB Project Took the Gold at NCDM 2007
It was announced today that my latest marketing database project won the gold award in the Technological Applications category at the NCDM Database Marketing Excellence Awards. The New York Times and...
View ArticleLuhn Mod10 CC Validation
I’ve been playing with Hans Peter Luhn’s checksum formula that is used to validate credit card numbers and a variety of other identification numbers. I created an Excel workbook (available for...
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